Privacy Policy

1. Data Controller

APP DEV MASTERS LTD (Company Number: 14989815) is the data controller responsible for your personal data. You can contact us at info@appdevmasters.com.

2. What Data We Collect

We may collect and process the following personal data:

a) Information you provide directly

• Account data: Name, email address, and password when you create an account.
• Contact form data: Name, email, business name, and message content.
• Chat data: Messages you send through our AI chat assistant, including business type, service interests, budget range, and timeline preferences.
• Google account data: If you sign in with Google, we receive your name, email, and profile picture from Google.

b) Information collected automatically

• Usage data: Pages visited, time spent, browser type, device type, and operating system.
• Analytics data: We use Mixpanel to track how you interact with our website, including pages viewed, buttons clicked, chat interactions, and feature usage. This data is linked to your user account if you are logged in, or to an anonymous identifier if you are not. See Section 7 below.
• Cookies and similar technologies: See Section 7 below.
• Anonymous authentication data: When you use the chat without an account, a temporary anonymous identifier is created.

3. How We Use Your Data

We use your personal data for the following purposes:

4. Data Sharing

We do not sell your personal data. We may share data with:

• Google Firebase: Authentication, database hosting, and cloud functions (data processed in the EU/US under Google's Data Processing Terms).
• OpenAI: Chat messages are sent to OpenAI's API to generate AI responses. OpenAI processes data under their enterprise privacy terms and does not use API data for training.
• Mixpanel: Product analytics to understand how users interact with our website. Mixpanel processes data under their privacy policy. Data may include pages viewed, features used, and user identifiers.
• Vercel: Website hosting and deployment.
• Legal requirements: Where required by law, regulation, or legal process.

5. International Transfers

Some of our service providers (Google, OpenAI, Mixpanel, Vercel) may process data outside the UK/EEA. Where this occurs, we ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) and adequacy decisions, in compliance with UK GDPR and the EU GDPR.

6. Data Retention

• Account data: Retained for as long as your account is active, plus 12 months after deletion.
• Chat data: Retained for up to 24 months for service improvement, then anonymised or deleted.
• Contact form submissions: Retained for up to 24 months.
• Anonymous session data: Automatically deleted after 90 days.

7. Cookies

We use the following types of cookies:

You can manage your cookie preferences at any time via the cookie banner or your browser settings. Essential cookies cannot be disabled as they are necessary for the website to function.

8. Your Rights (UK GDPR / EU GDPR)

You have the following rights regarding your personal data:

• Right of access — request a copy of your personal data.
• Right to rectification — request correction of inaccurate data.
• Right to erasure — request deletion of your data ("right to be forgotten").
• Right to restrict processing — request that we limit how we use your data.
• Right to data portability — receive your data in a structured, machine-readable format.
• Right to object — object to processing based on legitimate interest.
• Right to withdraw consent — where processing is based on consent, you can withdraw it at any time.

To exercise any of these rights, email us at info@appdevmasters.com. We will respond within 30 days.

9. Children's Privacy

Our services are not directed at individuals under 16 years of age. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately.

10. Security

We implement appropriate technical and organisational measures to protect your personal data, including encryption in transit (HTTPS/TLS), Firebase security rules, and access controls. However, no method of transmission over the internet is 100% secure.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

12. Complaints

If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):

Website: ico.org.uk
Phone: 0303 123 1113

13. Contact

For any privacy-related questions, contact us at:

APP DEV MASTERS LTD
Company Number: 14989815
Email: info@appdevmasters.com